Cultural relevance is essential for a brand’s long-term success, allowing them to reach new audiences, adapt to current and future challenges, and drive revenue.
Georgia brings a unique ability to propel business success through actionable insights, strategic recommendations, and innovative projects which are intrinsically linked to values and purpose.
Cultural Intelligence
In-depth research on current and historic aesthetic, cultural, and social trends in order to spark inspiration or situate brand activities within a cultural and intellectual framework
Actionable intelligence on brand activations, cultural trends and movements, and beyond
Cultural Strategy
Identifying the brand opportunity in the cultural sphere, and creating a unique strategy for increased brand relevance through engagement with culture—across art, design, film, music, performance, and beyond—that drives commercial success and brand perception
Curatorial
Bringing the right creators to the table for brand projects; curating and producing installations, partnerships, and projects with today’s leading creative minds for a variety of contexts both physical and digital
Translating brand philosophy into relevant cultural alignments and projects
Programming
Concept and commissioning of experiential programming, including immersive installations, AR/VR, virtual installations and projects, films & editorial content, virtual events, and unique events/series in order to establish brand alignment, reach key audiences, and generate buzz
Partnerships
Developing and managing relationships for brands with like-minded creatives and organizations
Introducing appropriate cultural ambassadors to the brand and producing projects at the intersection of culture and social media